GävleIS – music and creativity concept in China
In august 2014, GävleIS concept carried out first time whith the purpose of presenting Gävle as an attractive place to work, live and play. Different shareholders has joint the process including Gävle kommuns talent attraction program, the GIS industry representative and rock music festival. The event was successful in Gävle with an increasing awareness of what we can offer as a city. In October, with the experiences and success stories in Gävle, the concept have been carried out in a much bigger market—China. Gävle Kommun, Future Position X and Swedish rock bank Electric Religions joint force together to present the key industry, the cultural life and a welcoming local government of Gävle city in 3 cities in China: Beijing, Wuhan and Zhuhai—sister city of Gävle. The trip received a great success with the variety of activities including seminars, exhibitions, government meetings and music performances. Business contacts has make and potential exchange projects has been discussed including talent attraction, cultural exchange and the introduction of the technology companies. The success of the rock bands performance also highly promoted not only Gävle, but Swedish music in China.
Link of the news that broadcast by Zhuhai TV
Article in Gefle Dagblad 14 October 2014